
2toDrive is a dutch nation wide initiative, which allows teenager to get their driving licence when they are 17. By driving while seated next to an experienced driver, young drivers gain more experience and a better understanding of traffic situations before they take to the road independently. There’s just one big hick up… The target audience just doesn’t care to much about road safety.
My mission was to turn the old dull 2toDrive visuals into a fun full rebrand, including a video campaign and a new website.
Challenge
Traffic related safety sounds boring, especially for a younger audience. I had to create a full rebrand with the aim to reach and attract as many dutch teenagers between 12 – 17.
Outcome
The rebrand and campaign was a big succes, and helped generate more traffic to the website of 2toDrive. Not only dutch media-outlet’s talked about the campaign, but it has been shared by a lot of independent driving instructors.
Scope of Project
Logo Design
Brand Strategy
Creative oversight
Identity System Design
Social Media Campaign
Digital Marketing Assets
My Role
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Credits
Client
2toDrive
Campaign strategy
Jip Laarman
Lonneke Ziemerink
Creative oversight
Jip Laarman | Lonneke Ziemerink
Designer
Jip Laarman
Social Content
Jip Laarman | Cherelle de Graaf | Thomas Rietveld
Web Development
Basic Orange
Video Production
Hustle Creative
Photography
Hustle Creative
Project Manager
Cherelle de Graaf | Thomas Rietveld
Copy
Cherelle de Graaf | Thomas Rietveld
Marketing Manager
Lonneke Ziemerink
Software & Tools
Adobe Photoshop | Adobe Illustrator | Adobe InDesign