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2toDrive
Drive to Stay Alive
Case Study
2toDrive - Rebranding Campaign

2toDrive is a dutch nation wide initiative, which allows teenager to get their driving licence when they are 17. By driving while seated next to an experienced driver, young drivers gain more experience and a better understanding of traffic situations before they take to the road independently. There’s just one big hick up… The target audience just doesn’t care to much about road safety.

My mission was to turn the old dull 2toDrive visuals into a fun full rebrand, including a video campaign and a new website.

Challenge

Traffic related safety sounds boring, especially for a younger audience. I had to create a full rebrand with the aim to reach and attract as many dutch teenagers between 12 – 17.

Outcome

The rebrand and campaign was a big succes, and helped generate more traffic to the website of 2toDrive. Not only dutch media-outlet’s talked about the campaign, but it has been shared by a lot of independent driving instructors.

2todrive.nl

Scope of Project

Logo Design
Brand Strategy
Creative oversight
Identity System Design
Social Media Campaign
Digital Marketing Assets

My Role

Creative Oversight

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Credits

Client

2toDrive

Campaign strategy

Jip Laarman
Lonneke Ziemerink

 

Creative oversight

Jip Laarman | Lonneke Ziemerink

Designer

Jip Laarman

Social Content

Jip Laarman | Cherelle de Graaf | Thomas Rietveld

Web Development

Basic Orange

Video Production

Hustle Creative

Photography

Hustle Creative

 

Project Manager

Cherelle de Graaf | Thomas Rietveld

Copy

Cherelle de Graaf | Thomas Rietveld

Marketing Manager

Lonneke Ziemerink

Software & Tools

Adobe Photoshop | Adobe Illustrator | Adobe InDesign