Tij Festival is an light festival, where Dordrecht commemorates the St. Elisabeth’s Flood. The event focuses on the innovative waterworks that protect Dordrecht and the Netherlands from flooding. This is combined with the history of the city and the cultural identity of the region: a strong bond with water.
The route runs from the saved land, the city center, to the reclaimed land along the Wantij. At least four works of art are made by local artists in collaboration with educational institutions and companies from the region. The Dordrecht DNA shows our innovativeness – we are working, literally and figuratively, on next-level solutions.
Challenge
I was asked to create and pitch a brand Identity for Tij Festival, which represents the city and people of Dordrecht and their relationship with the water.
Outcome
I created a bold brand which combines the people of Dordrecht and their relationship with the water and the innovative mindset and skills behind the waterworks.
Altough I did not win the pitch, I received positive feedback on the concept and designs.
Scope of Project
Logo Design
Brand Strategy
Messaging
Merchandise and Packaging Design
Digital and Printed Marketing Assets
My Role
Share this Project
A meaningful logo design
In the logo you’re able to see a lights source getting refracted as it hits the water, which stands for innovation and, of course, the light festival itself.
At the same time, if you look closer, you will see an image of a person. It’s you, a citizen of Dordrecht, with a rich heritage and strong bond with water.
Credits
Client
Tij Festival
Agency
Buro Haai
Brand Identity Design
Jip Laarman
Software & Tools
Adobe Photoshop | Adobe Illustrator | Adobe InDesign