.In the Netherlands you can start with driving lessons when you are 16. At 17 you’re able to get your drivers licence and may drive with a experienced driver next to you till you’re 18. The dutch government, in association with TeamAlert, started 2toDrive; a project to help teens get their licence before they are 18, so they can become responsible drivers.
Challenge
Create a campaign for teens from 14-16 years old, empowering them to make the choice of starting their driving lessons while under 18.
Outcome
I created a stop motion animation from start to finish, backed posters, a website and social media posts.
Scope of Project
Campaign Creation
Brand Strategy
Digital and Printed Marketing Assets
My Role
Fun fact
Because the campaign had to be produced on short notice and was lacking a budget, I had to find creative solutions for several challenges, which included asking an intern to star as main character, taking photo’s in hour office instead of a studio and animating everything myself.
Credits
Client
2toDrive
Campaign strategy
Jip Laarman
Thomas Rietveld
Lonneke Ziemerink
Concept
Jip Laarman
Animator
Jip Laarman
Designer
Jip Laarman
Photography
Jip Laarman
Scriptwriting
Jip Laarman | Thomas Rietveld
Marketing Manager
Lonneke Ziemerink
Voice over
Bart from Voicebooking.com