Puik is a small business in the heart of Utrecht serving fresh brewed coffee and delicious meals. It’s owner wanted to create a cozy place where her customers would meet a friendly face and feel at home.
My mission? Help Puik become the brand it deserves, increase brand recognition and let the business thrive as the new kid on the block.
Challenge
Clarify the brand’s positioning and customers. Then create a brand matching the ambiance of Puik and her owner, supported by a website and socials.
Outcome
By creating a clear brand strategy I helped Puik maintain consistency in her on- and offline visuals. The designs we’re well received by Puik’s owner and several customers.
Scope of Project
Logo Design
Website Design
Brand Strategy
Messaging
Identity System Design
Web Design and Development
Merchandise and Packaging Design
Social Media Campaign
Digital and Printed Marketing Assets
My Role
Credits
Client
Puik
Brand strategy
Jip Laarman
Brand Design
Jip Laarman
Print Design
Jip Laarman
Social Strategy
Jip Laarman
Web Design
Jip Laarman | Tanne de Lange
Photography Design
Jip Laarman | Tanne de Lange
Software & Tools
Adobe Photoshop | Adobe Illustrator | Adobe InDesign | WordPress | Divi | Vaizle | Notion